PASSION PROJECTS
Devil's Draught
Branding & Packaging
Introducing Devil’s Draught Beer Co., a dynamic brewery hailing from New Jersey that draws inspiration from the levels of Dante’s Inferno. Each brew is a carefully crafted experience — from devilishly hazy IPAs to smoldering blonde ales.
Exploring logo concepts, crafting label designs and pulling together the final brand board was a blast. An added plus was being able to combine my enthusiasm for craft beer with my passion for design!
software: adobe illustrator, adobe photoshop
Élite Eyewear
Branding & Packaging
Like Marie Antoinette once said, “Let them wear shades.” (totally not eat cake. she said it, not me. definitely wear shades and not eat cake.)
Élite Eyewear inspires its customers to embody an iconic, posh and élite lifestyle similar to that of the French figures it showcases. The typography of the brand reflects a sense of fluid individuality and stature, while the bold vibrancy and iconography introduce a cutting-edge feel.
tools & software: adobe illustrator, adobe photoshop, scanned in sketches
brief by @briefclub
Bounded
Branding & Packaging
A book subscription service delivered straight to your doorstep. With whimsical branding reminiscent of a postage stamp and rounded edge accents, Bounded evokes a sense of discovery while integrating the notion of a mail service.
tools & software: adobe illustrator, adobe photoshop
